Partnership continues for 2023/24 season with WOMAG – the new name for Coventry Scale Company

Coventry Rugby is pleased to announce that our partnership with WOMAG Weighing Limited (WOMAG) will be continuing for the 2023/24 season. Formerly known as Coventry Scale Company, the company changed its name to WOMAG in July this year as part of an exciting rebrand. 

WOMAG supplies, services, and calibrates weighing equipment for a wide range of industries including food production, automotive, pharmaceutical, manufacturing, logistics, and motorsport, both in the UK and globally. In addition, the team develops bespoke weighing systems for automation and data processing. Plus they act as consultants for companies looking for weighing solutions that can help to drive quality and improve operational efficiency. 

On renewing the partnership ahead of the new season, Coventry Rugby said: “We are delighted to continue our partnership with WOMAG – the new name for Coventry Scale Company. At Coventry Rugby, we pride ourselves on our ability to tailor packages to our partners’ needs and with the rebranding to WOMAG, we saw it as a great opportunity to offer access to our digital platform to support WOMAG as they embark on this next chapter. The team at WOMAG pride themselves on delivering a tailored and personalised service for their customers, which lines up nicely with our goals as a club, so it was a no brainer to work together, and we look forward to maintaining a successful partnership!”

Alongside their pitch side advertisement board displaying the new-look WOMAG branding and being player sponsor for Pat Pellegrini, the company will be hosting new ‘Weekly Weigh-In with WOMAG’ videos that will be posted across our social media accounts. 

Tom Marren, director at WOMAG, said: “We’ve sponsored Coventry Rugby Club for more than a decade now, and in recent years, we’ve also sponsored player, Pat Pelligrini. We’ve seen the club go from strength to strength and every year it’s a privilege to back a club that not only plays great rugby, but who also plays a pivotal role in bringing communities across Coventry together.”

We look forward to welcoming the WOMAG team back to the BPA in our Formation Media Platinum Marquee when the new season kicks off in September.