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Coventry Rugby are looking to recruit a full-time Event Sales Executive to help grow the business as an established venue for hire. This is an opportunity to become part of an ambitious and exciting business environment within a Championship Rugby Club.

£22,000-£25,000 + bonus scheme opportunities

Employer: Coventry Rugby Limited

Place of work: Butts Park Arena

Responsible to: General Manager

Main Role

Coventry Rugby Club Ltd are looking to recruit a highly efficient and competent Sales Executive to drive the venue hire business at this event venue. As this is an established venue you will also be responsible for managing the existing client relationships, maintaining strong relations, ensuring regular contact and in turn driving repeat business. In addition, we are looking for someone to take the venue forward, creating new relationships, generating enquiries and building up a local network of new corporate clients. We require an individual with a good understanding of the industry and proven track record of converting business in a target driven environment. The role would involve working with internal and external clients, taking initial phone and email enquiries, through to event completion – including the coordination with the client and liaising with chefs and operational staff


· To proactively source new business in conference and event sales

· Build strong relationships and develop new client accounts

· Focus on sourcing new business and creating own appointments and lead generation

· Work with both Corporate clients and Agencies to deliver new business target

· Attend both onsite and offsite appointments

· Produce and deliver high value proposals at a senior level to potential clients

· Produce accurate and detailed sales activity reports

· Research and attend business exhibitions

· Achieve KPI’s as set and agreed with General Manager

· Work as a team player with all departments

· Ensure all leads and activities are continuously followed up to maximise revenue conversion

· To demonstrate the ability to negotiate rates and secure business, by understanding the needs of the customer and deliver them in a commercial and practical manor

· The role will include matchday working, which will be agreed in advance

· The role will be predominantly office based, however some travel and remote working will be necessary


A minimum of two years’ experience in a sales or account management environment ideally in the venue sales or hospitality industry

Computer literate (especially in Microsoft Word, Excel and Outlook)

English & Maths GCSE Qualification (or equivalent)

Proven business-to-business sales experience with a track record in delivering results

Knowledge and experience of working in a professional Rugby/Sports Club (desirable)

Delivering results with assigned levels of accountability

Proven, recent experience within a sales focused role

Skills and Qualities

Excellent telephone manner with an ability to make quality outbound calls

Excellent communication skills

Commitment to customer service and detail

Competent and personable with good time management skills

Ability to work calmly under pressure and as a member of a team and individually

Dynamic, confident, determined, pro-active, organised and methodical

Resilience, and the ability to cope with rejection

The ability to work independently and as part of a team


To register your interest in this role please submit a Cover Letter and your CV outlining your suitability for the position to our General Manager – – by 5pm on Friday 18th February. Interviews will take place on Tuesday 22nd February 22.