By Coventry Rugby 
Coventry Rugby is delighted to announce that long-term sponsor, XL Motors, will be continuing their association with the club into the 2025/26 season. Their role as one of the Main Club Sponsors has been vital to Coventry Rugby’s growth and sustaining success both on and off the pitch.
XL Motors’ sponsorship includes the official naming rights to the main stand at Butts Park Arena. Their partnership also sees them as player sponsor to Dafydd Rhys-Tiueti, alongside their branding featuring prominently across external signage and pitchside advertising at the stadium. In addition, XL Motors are now active members of the club’s Business Club, further strengthening their ties to the Coventry Rugby community.
Since 1990, XL Motors has worked as the region’s leading accident repair centre. Over the past 35 years, they have grown significantly, now operating four state-of-the-art facilities across the region, totalling 50,000 sq. feet. Their reputation as the industry standard has been built on quality, trust, and constant investment in the latest technology and resources.
With manufacturer approvals from Jaguar, Land Rover, Volvo, Ford, and many more, XL Motors continues to set benchmarks for the industry. Their commitment to excellence has seen them heavily invest in cutting-edge equipment, environmental procedures, and staff training, ensuring they remain ahead of the market. This dedication has also been recognised with national awards, including Best Independent Bodyshop and Best Community Programme.
Beyond accident repairs, XL Motors are also market leaders in MOT, repair, and servicing. Their workshops are equipped with the latest diagnostic tools, enabling technicians to identify and resolve technical and mechanical issues for all major makes and models. From brakes, tyres, and suspension to exhaust systems and oil changes, XL Motors provides peace of mind that every vehicle is in expert hands, supported by specialist MOT testers accredited by the DVSA.
XL Motors stands as a shining example of a modern-day body shop, where innovation and community are at the heart of everything they do. Their ongoing partnership with Coventry Rugby reflects a shared vision of excellence, growth, and pride in the local community.
Reflecting on the renewal, Rob Ally, Managing Director at XL Motors, said:
“As long-term supporters of Coventry Rugby Club, we are delighted to continue our partnership. We are an established and proud Coventry business, and proud to be sponsoring the Club. Being a Club Partner is a proud moment for us as a business, and there is real excitement amongst staff at this news. We’re looking forward to the new season ahead and to celebrating many more successes together.”
Matt Cannon, Coventry Rugby General Manager, added:
“We’re incredibly grateful to XL Motors for their support over the next 12 months at Coventry Rugby. From match days to the Business Club, their commitment to getting involved and backing the club is brilliant to see. We’re looking forward to working closely with them throughout the season.”
