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Coventry Rugby has today announced an exciting five-year performance wear partnership with Oxen Sports, which will come into effect ahead of the 2020/21 season.

Oxen Sports is one of the fastest growing performance brands within British sport. As well as providing innovative team and training wear for Gloucester Rugby, Oxen Sports is being worn by Hull Kingston Rovers in Super League in 2020, with Coventry Rugby’s Greene King IPA Championship rivals Doncaster Knights, Hartpury and Yorkshire Carnegie also in their roster of clubs.

Along with providing Coventry Rugby with an outstanding range of apparel which combines performance and style, Oxen Sports will be working with the club to support its e-commerce provision for supporters across the country.

“We’re delighted to be partnership with Oxen Sports,” commented Coventry Rugby’s Managing Director, Nick Johnston. “Their team has considerable experience in delivering outstanding apparel to their clubs, and this new deal will see us working closely together in the future to benefit everyone involved, especially players and supporters.

“We are hitting the ground running and are looking forward to developing our relationship over the next few seasons.”

Lee Jenkinson, Elite Pro Sports Chief Executive, commented: “We’re delighted to see the Oxen brand sit proudly on the Coventry Rugby apparel from 2020/21 onwards.

“I’ve been really impressed with the vision for the club and having worked closely with both Nick Johnston and Toby Costar in recent months, we are looking forward to being part of the journey over the coming years in what is sure to be an exciting period both on and off the field for Coventry Rugby.”

To find out more about the underlying principles that make Oxen Sports distinct and a valued partner head to